Universal Robots
Collaborate North America will provide hands-on demonstrations of cobot technologies

Universal Robots Launches Cobot Event

Jan. 13, 2025
Universal Robots' event, Collaborate North America 2025, will highlight the latest technology advancements and trends for collaborative robots.

Use of collaborative robots (cobots) continues to rise and is forecast to be the fastest growing segment within the industrial automation sector. Market intelligence firm Interact Analysis is projecting annual growth of 20% or higher through 2028.

Given the continued growth anticipated in this market, Universal Robots (UR) has launched an event to highlight the many advancements taking place within the cobot space called Collaborate North America. The event is scheduled to take place January 28, 2025 in Novi, MI. 

Collaborate North America 2025 is a free to attend 1-day event expected to bring together over 500 manufacturing professionals including automation specialists, educators and industry thought leaders. For the latter, representatives include those from MIT, Siemens and the Association for Advancing Automation (A3).

According to UR, the event will offer hands-on demonstrations and networking opportunities. Over 30 different cobot-powered solutions will provide attendees the chance to see firsthand how these robots can benefit a range of applications including: 

  • welding,
  • quality inspection,
  • material handling,
  • machine tending,
  • assembly,
  • painting, and
  • palletizing. 

Demonstrations will be presented by UR and its various UR+ ecosystem partners such as A.I Automation, Schmalz, Magswitch, PIAB, Zimmer, Schunk, Flexline Automation, Acumino AI, and SICK.

Read "Pneumatics a Key Piece of the Automation Puzzle in Packaging Applications" to learn more about the role pneumatic systems is playing in cobots and other automation solutions.

In addition to event's exhibits, several presentations will be given during the day to offer insights into the technologies and trends shaping the cobot sector. Speakers scheduled to attend include: 

  • Stacy Moser, UR's Chief Commercial Officer will provide the event's opening keynote. 
  • Ben Armstrong, Executive Director and Research Scientist, MIT, who specializes in innovation and operational performance in manufacturing, focusing on how companies adopt advanced technologies. His work at MIT involves researching the intersection of robotics, workforce development, and operational efficiency to ensure sustainable growth in the industrial sector.
  • Jake Hall, known as The Manufacturing Millennial, is a prominent advocate for modernizing the manufacturing industry through automation and emerging technologies. Known for his engaging social media presence and thought leadership, he bridges the gap between traditional manufacturing practices and future-forward innovations.
  • Alex Shikany, Vice President, Membership & Market Intelligence, A3, provides data-driven insights to guide businesses in adopting robotics and artificial intelligence (AI) technologies. His expertise includes market trends, industry growth analysis, and strategies for integrating automation into existing operations.
  • Bernd Raithel, Director, Factory Automation, Siemens, leads the development of advanced automation solutions that drive efficiency and Industry 4.0 adoption. With expertise in robotics, AI, and smart technologies, he focuses on creating intelligent, connected factories. A champion of innovation, Bernd works to accelerate automation adoption and shape the future of manufacturing.
About the Author

Sara Jensen | Executive Editor, Power & Motion

Sara Jensen is executive editor of Power & Motion, directing expanded coverage into the modern fluid power space, as well as mechatronic and smart technologies. She has over 15 years of publishing experience. Prior to Power & Motion she spent 11 years with a trade publication for engineers of heavy-duty equipment, the last 3 of which were as the editor and brand lead. Over the course of her time in the B2B industry, Sara has gained an extensive knowledge of various heavy-duty equipment industries — including construction, agriculture, mining and on-road trucks —along with the systems and market trends which impact them such as fluid power and electronic motion control technologies. 

You can follow Sara and Power & Motion via the following social media handles:

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