Video

Electrification Offers Different Values for Off-Highway

Feb. 1, 2022

According to Terzo Power Systems' Mike Terzo, the off-highway and passenger markets have differing value drivers.

Mike Terzo, founder and CEO of Terzo Power Systems, said the off-highway market has a different value proposition from electrification than the passenger market. “We separate out electrification from what's going on in the light duty passenger market to what's going on in our sectors—heavy-duty, off highway construction, agriculture,” Terzo told Power & Motion. “There is electrification based on productivity, TCO (total cost of ownership), performance, maintenance. Those are the drivers on connectivity that are bringing actual value to different stakeholders. So, it's a different set of value drivers than we see in the light duty.”

About the Author

Bob Vavra | Senior Content Director, Power & Motion and Machine Design

Bob Vavra is the Senior Content Director of Power & Motion and its sister publication Machine Design. Vavra has had a long career in publishing, media and events. He has covered all aspects of manufacturing for the past 20 years and is a regular attendee at events such as IMTS and Hannover Messe. Vavra is also a sought-after webcast moderator and event emcee, and has presided over events in the U.S., Germany and China.