Power & Motion Debuts to Serve Expanding Markets

Jan. 3, 2022
Rebranded Hydraulics & Pneumatics brand expands to cover motion control, mechatronics.

Endeavor Business Media’s Design & Engineering Group announces the debut of Power & Motion, effective today. It succeeds the Hydraulics & Pneumatics brand and comes in response to the fluid power industry’s march toward a smarter, safer and more electrified and integrated future.

The new brand will continue to serve the fluid power market, with expanded focus on emerging connected solutions, sensor integration, hybrid solutions and other electrification efforts. This includes the website at www.powermotiontech.com, Power & Motion magazine which will publish eight times a year, the brand’s weekly newsletters, as well as an expanding reach to social media platforms.

“This move is both strategic and symbolic for the team at Power & Motion,” says Bob Vavra, Content Director of Power & Motion. “We saw the industry evolving and integrating rapidly with advanced technology. The idea of continuing to cover all of these emerging trends required us to research this idea with a wide variety of industry leaders and fluid power experts. It led us to create this new brand that better reflected the present and the future that industry leaders described.”

The new year also marks a celebration of the 75 years that Hydraulics & Pneumatics was a figurehead of critical power transmission coverage. “For the next 75 years, we look forward to Power & Motion providing the same caliber of essential hydraulic and pneumatic technology coverage to our audience, along with sensor integration, software, prognostics and a more,” says Michelle Kopier, Group Content Director for the Design & Engineering Group.

“We want our brands to always be looking ahead. This rebrand of an industry icon symbolizes just how critical this move was for the fluid power industry to have a brand dedicated to the future, and not the past,” says Chris Ferrell, CEO of Endeavor Business Media.

For inquiries, contact Bob Vavra at [email protected]

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